Our rebrand aims to position Photoworks as one of the world’s leading online photographic platforms – Making photography meaningful and accessible to everyone.

Taking inspiration from a wide range of photographic influences we created a bold, flexible and robust identity system that’s built to last. The new brand is imbued with subtle links to photography. The custom logotype features a small circle that forms part of the lower case r – a subtle visual nod to a lens or camera shutter button. This idea really thrives when animated.
Photographic and digital content take centre stage with the logo always appearing vertically top left. The primary colour palette is deliberately neutral. It’s paired with a colourful secondary palette inspired by a mix of photographic processes such as cyanotype and key colours from major photography brands like Kodak and Fuji.

Image for visual purposes only. Programme cancelled due to Covid19.


We are all really happy with the rebrand and website and a huge thank you for all of your hard work over the last months and weeks. There has been lots of change since I joined Photoworks two years ago and our new identity and website have been a long time coming. It feels like we are now equipped for the next chapter of Photoworks story and it's really great to have Cause & Effect be part of it.

Shoair Mavlian – Director, Photoworks

Website Development

Tim Jukes


Mitchell F Gillies

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