Open Space

Open Space are a contemporary arts organisation in London that support emerging creative practices and promote dialogue in the arts through an annual programme of projects in unexpected spaces.

Working closely with founder Huma Kabakcı and Head of Programming and Research Inés Geraldes Cardoso, Cause & Effect designed an identity that aims to further establish Open Space as an organisation making room for art beyond the usual boundaries and gallery environments. The flexible and animated logo adapts to frame the spaces top and bottom in both screen and print, creating a space for copy and imagery and allowing either the content or the concept of space to be the central focus in their materials.

This idea is brought to life with kinetic type treatments for social media and in materials with dye cut folds and embossing. The typeface Modern Era by OMSE Type was selected for its functional yet idiosyncratic qualities. A vibrant red accent colour features as the primary colour for the 2019 programme, along with bright spots of green and purple as secondary colours and the palette will change and adapt with each programme and season of events.

Testimonial

Despite our respective locations, the process of working together has been seamless. We’re thrilled with our new identity and website. It completely communicates our vision and ethos, while being playful and fun. It’s exceptional.

Huma Kabacki – Founder, Open Space

Featured on

AIGA Eye on Design

Featured on

The Brand Identity

Website development

Infinite Eye

Print photography

Susan Castillo

Typeface

Modern Era by OMSE type

Share this article