Cause & Effect designed this animated identity for ichiban to celebrate their 20th year of Japanese Cuisine in Glasgow.
Offering simple nutritious cuisine, Ichiban has established itself over two decades to be quite literally the number one restaurant for Japanese food in the city.
The design system features 20 patterns inspired by Japanese Origami papers and famously decorative manhole covers. The system was applied to the restaurant interior, screen printed poster editions and various collateral from luxury chopsticks to staff t-shirts.
Cause & Effect are highly experienced in branding for food & drink in Glasgow and beyond with a background of projects for BrewDog, Ben Riach, Wild Fig, Ox & Finch, The Spanish Butcher, Glenmorangie, Green City Wholefoods, Dear Green Coffee and more.