Cause & Effect.
PROFILE

OVER THE PAST FIVE YEARS, GRAPHIC DESIGN FESTIVAL SCOTLAND (GDFS) HAS SOLIDIFIED ITSELF AS THE GO-TO EVENT TO SEE SOME OF THE UK’S BEST INTERNATIONAL TALENT IN GRAPHIC DESIGN. TO MARK HALF A DECADE OF GDFS WE COLLABORATED WITH THE FESTIVAL’S FOUNDERS, WARRIORS STUDIO TO CREATE AN IDENTITY CELEBRATING ITS FIFTH BIRTHDAY.

PERSONIFYING THE FESTIVAL AND CELEBRATING ITS BIRTHDAY WAS VERY APPEALING. IT ENABLED US TO REFLECT ON THE GROWTH AND MATURATION OF THE FESTIVAL.

With such a playful concept, we agreed a palette of black, silver, grey and white would create a serious and refined aesthetic contrast. Balloons became a central visual motif with things getting a little meta when we screen printed Max R. Kaufman’s font ‘Balloon’ on real party balloons.

WITH THE COLOUR PALETTE AND STYLE OF TYPOGRAPHY AGREED WE EXPLORED LAYOUTS USING THE VARIOUS BRAND ELEMENTS. THIS HELPED INFORM THE FINAL IDENTITY PROGRESSED BY WARRIORS STUDIO.

Alongside a birthday card style programme guide with a pin badge attached there was a suite of animated illustrations of jelly, hats, badges, balls and streamers. These visual assets helped frame the identity and became vehicles for announcing speakers and programme events.

‘THE 2018 IDENTITY FEELS REASONED AND ACCOMPLISHED IN ITS DESIGN AND DOESN’T TAKE ITSELF TOO SERIOUSLY’.
It's Nice That – Ruby Boddington.

Concept and Art Direction:
Cause & Effect with Warriors Studio

Production and Artwork:
Warriors Studio

Event Photography:
Gordon Burniston

Featured on:
It’s Nice That
Creative Review

Typography:
Balloon by Max R Kaufman
Ogg by Village
Suisse Int’l by Swiss Typefaces

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