Glasgow International 2018
Scotland’s largest festival for contemporary art. Cause & Effect designed an unmissable new identity to increase visibility of the festival and reflect its energy and vibrancy.
The fact that it was born of the city and could represent a modern version of Glasgow made Lacuna the right choice. Increasingly in branding – and especially with a festival like Glasgow International which requires a lot of text-led communication – it makes sense for the typeface to carry a lot of the character and presence of an identity before you even get to colour and symbolism.
We recognised the potential of the shape as markers on the maps and in wayfinding. A lot of the festival identity is about guiding and directing people around Glasgow, so this was a factor that needed careful consideration.
Branding Glasgow International 2018 was a task Cause & Effect has taken to with passion, dedication and solidity, accomplishing a lot quickly and with skill. They have responded to our input and worked with us as any other team members. We are especially pleased with our new website, which is crisp, elegant and easy to use, and has received many positive comments from artists and members of the public.
Richard Parry – Director, Glasgow International