Scottish Police Federation
2019 marks 100 years of the Scottish Police Federation. The SPF represents 98% of all police officers across Scotland in the ranks of constable, sergeant, inspector and chief inspector, police cadets and special constables.
A lot has changed in that century, but its remit to represent all members in matters impacting welfare and efficiency hasn’t altered. To help celebrate the triumphs and overall journey, we were tasked with creating an identity, invite, book and event creative for an exclusive celebration for 300 members.
The brand needed to be timeless – something that refers to its heritage, and would’ve worked as well in 1919 as it works in 2019. Our approach was to keep it minimal – clean, clear and classic, taking inspiration from police badges and the black and white uniform.
‘Cause & Effect did an incredible job. It’s extremely sophisticated and captures the ethos of the event perfectly. We’ve received excellent feedback about all of the work, and we’re delighted with it. Will definitely commission them again’.
Andrea Macdonald – Chair, Scottish Police Federation