As part of the Balcaskie Estate in Fife, Bowhouse is a destination that connects small, local growers and producers with restaurants and shoppers – giving everyone better access to the best the East Neuk has to offer.
We designed and built the Bowhouse website, which included an internal booking system for traders. Through smart, effective web design that served as a practical business tool, we streamlined and simplified what was once a tricky and laborious process. Now, traders simply log on, submit their request, and log off.
Using some of Scotland’s best photographers, we art directed a range of film and photography to curate an image library with a distinct style and feel. The creative promotes the makers, traders and market – spanning the seasons so the website and social media content can be updated throughout the year, keeping it fresh and relevant.
It wasn’t just photographers and filmmakers we used. For the 2019 Bowhouse seasonal market campaign, we commissioned renowned painter Will Freeborn to create a range of custom illustrations relevant to each season.
With a natural, rootsy and homegrown feel, they’re emotive, beautiful and visually communicate Bowhouse values. It says: this takes skill and patience to get right – something that both the audience and local growers and makers understand.