A Bee Company is all about authenticity, integrity and quality. So we named it ‘A Bee Company’ – it’s as simple as A B C. The honey is unpastuerised and unprocessed as natural and pure as nature intended.
We then realised there could be a very direct way to communicate this by creating the identity with a live honey bee. Across digital applications the honey bee moves around in between the letters A (B) C. The identity makes the audience read Bee when they see a live bee. Using hi res screengrabs of the footage also enabled us to render the bee in multiple positions for print so that the exact same logo is rarely seen twice.